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I suppose that this post should really explain what this site is attempting to do, a sort of a mission statement of sorts, to keep me honest and true.

After spending eight or so years working in online and traditional advertising I’ve recently had the feeling that something fundamental has changed. That advertising is (or should be) waking up to a new reality. That’s not to say that change has always happened, it’s just that change is now happening so fast that we are undergoing a revolution of sorts and the trouble with that is it’s hard to tell what’s happening while the world is spinning around you.

This site is a place for a few select friends, colleagues and myself to try and capture and document some of that change.

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  • Kind of, I think I just want to try and document some thoughts and conversations. Most of my problems I face now are about how can I (and we as a company) scale our efforts.

    And as a result I am also bored of having the same conversations, sending people the same emails. You know the score Coops
  • Al, are you having a 'moment of reflection'. Don't do it man, nothing good will come of it.

    :)
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