Category Archives: SocialMedia

Spreading Susan Boyle

By Alastair | Published: April 30, 2009
It’s nice to know that I am still thinking in the same direction of the industry at large, this is a really great article about the Susan Boyle video and why it spread so quickly on the internet. The author talks about social networks accelerating the pass along nature of this amazing video and the [...]
Also posted in Industry, Twitter | Leave a comment

Twitter in Real Life

By Alastair | Published: April 25, 2009
Full credit to the ever awesome (CAO Chief Awesome Officer) @benrameriez:
Also posted in Self Promotion, Shamless Self Promotion, Twitter, UGC | Leave a comment

Is it time to re-visit viral videos?

By Alastair | Published: April 18, 2009
With the emergence of great conversational web platforms such as Facebook (specifically their underused connect service), Flickr and Twitter is it time that we started to look at viral tactics again? At McCannSF we have used these platforms to spread and broadcast our client’s messages and to support their messaging pillars (yeah I can talk account [...]
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How To Work

By Alastair | Published: April 13, 2009
This is something I found on the internets but really sums up the way I always want us to approach work and therefore I also thought this was a great way to re-start this personal blog. Via today and tomorrow
Also posted in Agencies, Branded Utility, Design, Industry, Media, Self Promotion, Twitter, UGC, Web Design, clippings | Leave a comment

Some useful proof

By Alastair | Published: November 21, 2008
I wrote this following article for an quarterly magazine that we write at McCannSF, I think there is some value with it being re-published here too. At the beginning of my career I once asked my creative director what defines great digital creativity. Without hesitation, he said it was the same principle as any good work [...]
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Confessions Of A Fake Mad Man

By Alastair | Published: November 17, 2008
Now I am big fan of AMC’s MadMen (it’s a TV show for my non US readers) it’s a great series about an advertising firm set in 60’s New York. During the second series that just aired, Don Draper, the main character appeared on Twitter and started to extend the story line into the online world. [...]
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SocialMedia to unveil ‘friendship ranks’ | News Blog – CNET News

By Alastair | Published: November 15, 2008
Here’s a great article on CNET about two startups that are trying to harness the power of social networks: Internet start-ups out to crack the problem of advertising on social networks are developing ad technology that can analyze which people are most influential to their friends on social networks so that they can target those people [...]
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