Tag Archives: Student

Some useful proof

By Alastair | Published: November 21, 2008
I wrote this following article for an quarterly magazine that we write at McCannSF, I think there is some value with it being re-published here too. At the beginning of my career I once asked my creative director what defines great digital creativity. Without hesitation, he said it was the same principle as any good work [...]
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A Useful Experience

By Alastair | Published: September 10, 2008
This a little bit of shameless self promotion (I have always loved that category from threeminds.com). For the past few months a small, dedicated team here at McCann San Francisco has been redesigning Microsoft’s Student Experience (their name not ours). http://www.microsoft.com/student. We were originally briefed to make it a “cool” student portal; but we flipped that idea [...]
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